Super Bowl Tonight provides recaps of all the day's events with the latest news, special guests and reports on everything happening in San Francisco.
Type: Talk Show
Runtime: 60 minutes
Super Bowl Tonight - Super Bowl XLI - Netflix
Super Bowl XLI was an American football game played between the American Football Conference (AFC) champion Indianapolis Colts and the National Football Conference (NFC) champion Chicago Bears to decide the National Football League (NFL) champion for the 2006 season. The Colts defeated the Bears by the score of 29–17. The game was played on Sunday, February 4, 2007, at Dolphin Stadium in Miami Gardens, Florida. This game featured two teams ending long Super Bowl appearance droughts. The Colts, who finished with a 12–4 regular season record, were making their first Super Bowl appearance since winning Super Bowl V in the 1970 season during the team's tenure in Baltimore; they had moved to Indianapolis in 1984. Meanwhile, the Bears, who posted an NFC-best 13–3 regular season record, were making their first appearance since winning Super Bowl XX in the 1985 season. In addition, the Bears' Lovie Smith and the Colts' Tony Dungy both became the first African-American head coaches to coach in the Super Bowl, with Dungy the first to win. In the first Super Bowl played in rainy conditions, the Colts overcame a 14–6 first-quarter deficit to outscore the Bears 23–3 in the last three quarters. Chicago posted the then-earliest lead in Super Bowl history when returner Devin Hester ran back the opening kickoff 92 yards for a touchdown after 14 seconds had elapsed (a record later broken in Super Bowl XLVIII when the Seattle Seahawks scored a safety 12 seconds into the game). The Colts forced five turnovers, including cornerback Kelvin Hayden's 56-yard interception return for a touchdown. Indianapolis kicker Adam Vinatieri also scored three field goals. Colts quarterback Peyton Manning was named the game's Most Valuable Player (MVP), completing 25 of 38 passes for 247 yards and a touchdown, with one interception for a passer rating of 81.8. CBS' broadcast of the game was watched by an estimated average of 93.2 million viewers, making it at the time the fifth most watched program in U.S. television history. The halftime show, headlined by the musician Prince, peaked at 140 million television viewers, and was widely acclaimed by music critics.
Super Bowl Tonight - Commercials - Netflix
Advertising rates were reported as being slightly higher than in the year before, with CBS confirming a price of $2.6 million for some 30-second spots, compared with $2.5 million during Super Bowl XL. However, CNN reported that after discounts, the average price is likely closer to $1.8 to $2 million. Familiar advertisers in recent years such as Anheuser-Busch, CareerBuilder, General Motors and Coca-Cola bought multiple advertising spots, and other popular advertisers like Go Daddy and Emerald Nuts had commercials this year. The only major hype related to commercials in the months leading up to Super Bowl XLI involved various campaigns to allow consumers to be involved in the creation of Super Bowl ads, inspired by consumer-generated content sites like YouTube. Frito-Lay announced a campaign in September 2006 to allow the public to submit ads for their Doritos brand and vote on the best one, which aired during the Super Bowl. Doritos actually aired two of the ads due to a close voting margin; the winning ad (featuring a chance meeting with a man and a woman that feature the qualities of Doritos) aired in the first quarter, while a second (with a checkout lady overly enamored with the product) aired in the second quarter. The five finalists each received $10,000 in this contest. General Motors announced a similar contest, open only to college students, for their Chevrolet brand; however, the ad would be produced professionally based on ideas suggested by the public. The winning ad featured men gathering around an HHR model with women in it and stripping off their clothes and giving it a car wash. The NFL itself advertised a similar contest to generate suggestions for a commercial promoting the league, with the winning concept featuring fans' disappointment that their teams' season was over. The annual USA Today Super Bowl Ad Meter survey chose a Budweiser ad featuring crabs worshiping an ice chest with that particular beer inside as the top ad of Super Bowl XLI, followed by another Bud commercial featuring a stray dog with mud spots climbing onto the brewery's trademark Clydsedale-drawn wagon in a parade. In all, Anheuser-Busch took seven of the top ten spots in the annual survey, sweeping the top three spots. A YouTube user survey chose the Doritos “Snack Hard” ad (produced for the incredible price of $12, the cost of three bags of the snack product) as their top ad, that ad finished fourth in the USA Today survey. ADBOWL results were slightly different with only 6 of Anheuser-Busch's ads finishing in the top ten. The highest ranked being the Bud Light “Rock, Paper, Scissors” spot. Also in the top ten were Blockbuster Video's “Mouse”, Doritos' “Car Wreck”, GM's “Robot” and Taco Bell's “Lion's Talk 'Carne'.” One ad that drew criticism from the gay community was for the Snickers candy bar featuring two men accidentally “kissing” each other after sharing the product in question, then proceeded to rip chest hairs as a manly act as homophobic. The ad proved to be controversial, and the ad was cancelled the next day by Masterfoods USA (Mars, Incorporated's snack food division), and three other versions were deleted from the snickers.com web site. The ad was ninth in the USA Today ad survey, and according to a Masterfoods publicist, not intended to harm anyone. A different ad for General Motors featured a laid off assembly line robot contemplating suicide, which drew criticism from the American Foundation for Suicide Prevention. The group asked for an apology from GM, and that the ad be taken off the air and the company's website. The suicide scene was replaced with a scene of the robot watching a car being crushed at a junkyard when it was shown again during the 79th Academy Awards on February 25.
Super Bowl Tonight - References - Netflix