"Rubicon" is a conspiracy thriller set in a NYC-based government intelligence agency, API, where nothing is what it seems. The series focuses on a beleaguered analyst, Will Travers, who, faced with a shocking tragedy, begins to uncover clues that point to a complex and sinister conspiracy.

Rubicon - Netflix

Type: Scripted

Languages: English

Status: Ended

Runtime: 60 minutes

Premier: 2010-06-13

Rubicon - Rubicon Global - Netflix

Rubicon Global is a cloud-based, full-service waste and recycling company focused on sustainability. It works with customers to find inefficiencies and cost-savings in their waste stream and to develop new and innovative ways to reduce, re-use and recycle waste. Rubicon has developed a mobile application to provide on-demand trash pickup. The company has been compared to tech startups like Uber and Airbnb.

Rubicon - Industry reaction - Netflix

Rubicon's business model, focused on moving the industry away from landfills and investing in technology, has elicited strong reactions from the large incumbent waste companies. At WasteExpo 2017, Waste Management CEO James Fish commented on Rubicon's landfill diversion goals by saying, “To the extent that all of us own disposal facilities of some type, maybe we are married to it, and I'm OK with that at 30 percent margins. I’m agnostic here with respect to landfills versus recycling.”

Rubicon - References - Netflix