Fashion and entrepreneurialism are brought to a whole new level with Lifetime's Project Runway: Fashion Startup, premiering Thursday, October 20, 2016 at 10:30pm ET/PT. The series showcases aspiring fashion and beauty entrepreneurs as they pitch their concepts for the chance to secure funds from a panel of expert investors to help grow their budding ventures. The panel includes Katia Beauchamp, the Co-Founder & CEO of beauty retailer Birchbox; tech marketplace maven and Founder and CEO of plus-size clothing rental startup Gwynnie Bee, Christine Hunsicker; celebrated fashion designer Rebecca Minkoff; and business mentor of the CFDA Incubator program, CEO of Hilldun Corporation and Chairman of Interluxe Holdings LLC, Gary Wassner. With their own time and money on the line, the experts give each entrepreneur tough love and sage advice as they pitch their concepts with hopes of securing an investment. With so much at stake, Project Runway: Fashion Startup could be the beginning of a beautiful partnership for some, or the end of a dream for others. Special appearances by renowned fashion designer Tommy Hilfiger; Founder and President of the Rodial Group, Maria Hatzistefanis; Co-Founder of SoulCycle, Julie Rice; and Jenny Fleiss, Co-Founder and Head of Logistics at Rent the Runway, will be made throughout the series, among others.

Project Runway: Fashion Startup - Netflix

Type: Reality

Languages: English

Status: Running

Runtime: 60 minutes

Premier: 2016-10-20

Project Runway: Fashion Startup - Fashion - Netflix

Fashion is a popular style, especially in clothing, footwear, lifestyle products, accessories, makeup, hairstyle and body. Fashion is a distinctive and often constant trend in the style in which a person dresses. It is the prevailing styles in behaviour and the newest creations of designers, technologists, engineers, and design managers. Because the more technical term costume is regularly linked to the term “fashion”, the use of the former has been relegated to special senses like fancy dress or masquerade wear, while “fashion” generally means clothing, including the study of it. Although aspects of fashion can be feminine or masculine, some trends are androgynous.

Project Runway: Fashion Startup - Circular economy - Netflix

As we undergo a global economic downturn, the “Spend now, think later” belief is getting less relevant in our society. Today's consumer tends to be more mindful about consumption, looking for just enough and better, more durable options. People have also become more conscious of the impact their everyday consumption has on the environment and society. They're looking for ways to mediate their material desires with an aim to do more good in the world. A linear economy is slowly shifting to a circular one. In today's linear economical system, manufacturers extract resources from the earth to make products that will soon be discarded in landfills, on the other hand, under the circular model, the production of goods operates like systems in nature, where the waste and demise of a substance becomes the food and source of growth for something new. Companies such as MUD Jeans, which is based in the Netherlands employs a leasing scheme for jeans. This Dutch company “represents a new consuming philosophy that is about using instead of owning,” according to MUD's website. The concept also protects the company from volatile cotton prices. Consumers pay €7.50 a month for a pair of jeans; after a year, they can return the jeans to Mud, trade them for a new pair and start another year-long lease, or keep them. MUD is responsible for any repairs during the lease period. Another ethical fashion company, Patagonia set up the first multi-seller branded store on EBay in order to facilitate secondhand sales; consumers who take the Common Threads pledge can sell in this store and have their gear listed on Patagonia.com's “Used Gear” section.

Project Runway: Fashion Startup - References - Netflix