House Hunters: Outside the Box showcases open-minded buyers who are making themselves at home in unconventional properties. During the series, creative families prove that a traditional house is not always the ideal home. Inspired home seekers are breaking the mold to buy the most offbeat dwellings imaginable, such as abandoned gas stations, old windmills, rundown movie theaters, churches and even banks.
Status: In Development
Runtime: 60 minutes
House Hunters: Outside the Box - House Hunters - Netflix
House Hunters is an American reality television series that airs on HGTV, and is produced by Pie Town Production.
House Hunters: Outside the Box - Marketing and growth - Netflix
A 2016 Washington Post article said that the “milquetoast” and “proudly formulaic” series was “one of the most unlikely and unstoppable juggernauts on TV,” consistently attracting 25 million viewers per month, nearly all through household television. The show's 26 first-year episodes (1999) grew to 447 new episodes in 2015, with the number of new episodes tripling between the 2005 peak of the real estate bubble and the 2009 end of the Great Recession. As of 2016, fifteen camera crews were recording new U.S. episodes at any given time, with another 25 teams of directors, camera chiefs, sound technicians and local fixers producing House Hunters International episodes. The average episode is filmed in three days, and costs a small fraction of the US $2 to $4 million typically spent on an hour-long TV drama. The show’s ratings and “safe predictability” attract advertisers, especially those targeting homeowners. Marketing techniques have included in-episode product placement and sponsor-related quizzes.
House Hunters: Outside the Box - References - Netflix