What does it take to spot a pop genius? To break a global act, to book a million-selling tour or reunite music legends to great acclaim - and huge profits? In this series, three music industry insiders reveal how the business really works.
Runtime: 60 minutes
Hits, Hype & Hustle: An Insider's Guide to the Music Business - MTV - Netflix
MTV (originally an initialism of Music Television) is an American cable and satellite television channel owned by Viacom Media Networks (a division of Viacom) and headquartered in New York City. Launched on August 1, 1981, the channel originally aired music videos as guided by television personalities known as “video jockeys” (VJs). At first, MTV's main target demographic was young adults, but today it is primarily teenagers, particularly high school and college students. MTV has toned down its music video programming significantly in recent years, and its programming now consists mainly of original reality, comedy and drama programming and some off-network syndicated programs and films, with limited music video programming in off-peak time periods. It has also become involved in promoting left-wing political issues and progressive social causes. The network received criticism towards this change of focus, both by certain segments of its audience and musicians. MTV's influence on its audience, including issues involving censorship and social activism, has also been a subject of debate for several years. In recent years, MTV had struggled with the secular decline of music-related cable media. Its ratings had been said to be failing systematically, as younger viewers increasingly shift towards other media platforms, with yearly ratings drops as high as 29%; thus there was doubt of the lasting relevance of MTV towards young audiences. In April 2016, newly appointed MTV president Sean Atkins announced plans to restore music programming to the channel, including the return of MTV Unplugged. After nine years off air, TRL, MTV's flagship series, returned on October 2, 2017. MTV has spawned numerous sister channels in the US and affiliated channels internationally, some of which have gone independent, with approximately 90.6 million American households in the United States receiving MTV as of January 2016.
Hits, Hype & Hustle: An Insider's Guide to the Music Business - See also - Netflix
Censorship on MTV First music videos aired on MTV List of MTV award shows List of MTV channels List of MTV VJs List of programs broadcast by MTV MTV Generation MTV News MTV Europe Viacom Media Networks Music industry
Hits, Hype & Hustle: An Insider's Guide to the Music Business - References - Netflix