Two-part documentary which looks at the items valued or desired by men and women over the centuries, focusing particularly on the Classical and Medieval periods.

Type: Documentary

Languages: English

Status: Ended

Runtime: 60 minutes

Premier: 2011-06-27

Guilty Pleasures: Luxury in... - Guilt-free consumption - Netflix

Guilt-free consumption (GFC) is a pattern of consumption based on the minimization of the sense of guilt which consumers incur when purchasing products or commercial services. The spread of ethical consumerism, and the following availability of information about the ethicality of products, can be understood as the driving force of guilt free consumption. In this sense, the feeling of guilt experienced by consumers is fostered by their knowledge of the potential consequences of their choices. The tension between consumers' values and the awareness that their actions may run counter to those same values, manifests itself as a potent, nagging guilt. Consumers are therefore induced to prefer those companies which are able to offer sustainable practices and products in order to minimize their sense of guiltiness.

Guilty Pleasures: Luxury in... - Companies' involvement - Netflix

GFC's trend affected the way in which companies engage themselves in the creation of value through products, services, production processes and social initiatives. This tendency, aimed at supporting a more conscious and guiltless pattern of consumption, begun even before GFC's full development. The Body Shop anticipated the trend by joining environmental and human rights campaigns, for example inviting people to wash up empty bottles of products and having them refilled at the shop. Other examples of the British firm's involvement in social causes are its minimal packaging policy and the project aimed at helping disadvantages communities through Community Trade program. In more recent times, there has been fuller engagement of firms in helping consumers minimizing their sense of guilt. In some cases companies focused on absolving one of the three areas of concern related to guilt-free consumption, but it is not always clear to which areas a particular strategy can be linked to since the three dimensions are often overlapping. Guilt free consumption implementation in the first area of concern. The strategy implemented by McDonald's and Burger King can be understood in the light of the first class of GFC areas of concern: the personal self. In 2013 Burger King launched Satisfires, a line of fries with 40% of fat and 30% of calories less than McDonald's equivalent. Meanwhile, McDonald's announced a global partnership with the Alliance for a Healthier Generation in order to provide consumers with healthier meals: side-salad, fruit or vegetables as substitute for fried. Furthermore, the company decided that at least 70% of the food prepared and sold by a specific store of McDonald's, had to come from that same country in which the store was located. Guilt-free consumption's implementation in the second area of concern. In the Netherlands, a new generation of mobile phones, by the local firm Fairphone, provided smartphones which are manufactured without using minerals and with a special care of workers' welfare. This type of strategy fits the second area of concern related to GFC, therefore involving society and nature. Guilt-free consumption's implementation in the third area of concern. Miya's Sushi, a sushi restaurant chain in Connecticut, went beyond simply avoiding offering endangered fish species in its menu, it provided delicacies made with invasive species that were damaging the local habitat. These two cases can be linked to the third dimension of GFC regarding the planet.

Guilty Pleasures: Luxury in... - References - Netflix