Fashion Bloggers follows the fast-paced lives of Australia's top independent bloggers of fashion, beauty and lifestyle. Surrounded by a boundless playground of vogue styles and chic trends, we follow these always on-the-go trendsetters as they style, shoot and post customised editorials through their countless social media outlets. However, being at the forefront of fashion and lifestyle is not all front rows and runway shows. Fashion Bloggers will take you behind the scenes and in to the girls' personal lives, bringing to light the challenges of being in demand 24 hours a day.

Fashion Bloggers - Netflix

Type: Reality

Languages: English

Status: To Be Determined

Runtime: 30 minutes

Premier: 2014-10-15

Fashion Bloggers - Personal style blogger - Netflix

A personal style (or fashion) blogger is an individual who manages an online platform that cover several aspects of fashion. These blogs, often produced independently, post pictures of the blogger to show their outfits and lifestyle on a daily basis to a number of followers. They influence consumer taste and preferences, often functioning as an intermediary between businesses and consumer. From a company perspective, the blogger is perceived as a promotional tool. From the consumer side, high reputation-blogger are considered opinion leaders. This often results in material benefits, rewards, branded fashion clothing and paid sponsorship, as well as status in the field of fashion.

Fashion Bloggers - Fashion bloggers trajectory - Netflix

The fashion system in the early years, was highly restricted and limited to fashion professional. However, the introduction of WEB 2.0, access to information and the falling barrier between cultures, countries, and continent had created a globalization of taste. This recent phenomenon has enable ordinary consumers and fashion professional to reach a mass audience. Therefore, until recently ordinary individuals lacked access to the mass media unless assisted by a professional institution.

Fashion Bloggers - References - Netflix