Early morning breakfast show that replaced GMTV in 2010, it was heavily panned by critics and underwent a number of presenter and format changes during it's time.

Daybreak - Netflix

Type: Variety

Languages: English

Status: Ended

Runtime: 150 minutes

Premier: 2010-09-06

Daybreak - Daybreak (2010 TV programme) - Netflix

Daybreak was a British morning television programme broadcast on ITV from 6 September 2010 to 25 April 2014. Daybreak replaced GMTV, which aired its last weekday edition on 3 September 2010. Daybreak launched three days later. In March 2014, ITV announced that the show would end later in 2014 to be replaced by the launch of Good Morning Britain. The original Good Morning Britain programme, was the UK's first commercial weekday breakfast television programme broadcast by the then Channel 3 breakfast franchisee TV-am. Good Morning Britain made its relaunch on 28 April 2014.

Daybreak - Relaunch - Netflix

On 15 February 2014, Kelly announced she was to leave Daybreak later in the year. She had signed a new contract to now present Lorraine each Monday to Friday. On 4 April 2014 (three weeks before the Daybreak finale), Barbet co-presented for the final time, which made him the fourth presenter to leave the show after Chiles, Bleakley and Lobb. On 10 April, Kelly presented her final Daybreak before her Easter break, to concentrate on her own programme Lorraine, as part of a new contract she was offered. On 25 April, Daybreak came to an end, hosted by Jones and Garraway.

On 12 December 2011, it was reported that Daybreak will target 'hassled mums' as part of its refreshed focus, format changes and a new presenting team were expected to be introduced in April 2012; however these plans have been delayed. On 26 April 2012, it was reported that ITV was to move Daybreak to the studio currently used by sister programme Lorraine. On 19 November 2011, it was reported that original presenters Adrian Chiles and Christine Bleakley had been axed. Chiles confirmed that they were to depart from the programme in the New Year, however they left the show on Monday 5 December 2011 stating that “we were assured we could go with our dignity intact.” Dan Lobb and Kate Garraway took over on an interim basis until new presenters were announced. On 8 December 2011, ITV chief executive Adam Crozier defended the decision of hiring Chiles and Bleakley, saying it was necessary to “take a risk”. On 4 May 2012, Aled Jones and Lorraine Kelly were confirmed by ITV as the new permanent presenters, Jones said “I am thoroughly looking forward to sharing the sofa every morning with such a consummate professional as Lorraine Kelly.” On 28 May 2012, Ranvir Singh announced she was leaving BBC North West Tonight to join Daybreak, where she will present the first hour of the programme. On 11 June 2012, 5 News presenter Matt Barbet was confirmed as Singh's co-presenter. On 28 August 2012, it was confirmed Singh would become the newsreader following the first hour of the programme and that BBC Weather presenter Laura Tobin will be joining the programme. Garraway would present Daybreak on Fridays and cover for full-time host Lorraine Kelly in a new two-year contract. On 28 August 2012, the new Daybreak logo was unveiled. The revamped format was launched on 3 September 2012, this was greeted with a mixed reaction from viewers on social media, with some newspapers reporting that viewers reacted negatively to the “old fashioned” garish set. However, some viewers liked the change and praised the step back to the original GMTV format which the core audience had asked to return. The Sun Newspaper columnist Ally Ross said that the show was 'just like GMTV, in all but name'. Like the first edition of the show, the relaunched format led with a report on the state of school buildings. Despite the changes to the ailing format, the first edition of the new look show drew only 600, 000 viewers. Throughout September 2012, the programme averaged around 700,000 viewers, as viewers begun to warm to the original GMTV style format and new presenters. In October 2012, ratings continued to average at 700,000 viewers, occasionally peaking at 800,000 viewers.

Daybreak - References - Netflix